Question

explaining the impact that local culture with the expanding into the international market.

Answer 1

The impact of local culture with expanding into the international market is taking into considerations the local factors influencing the consumers and business. Depending on local culture, the communication is different based on the local symbols, language and faith. The local culture impacts the international marketing practices as the social values and beliefs of the consumers are based on their customs, religions, lifestyle and other external environment factors. The business practices need to take into consideration the business etiquettes, social behaviour, laws and regulations, education and acceptance of technology, likeliness for innovation, employee behaviour and market channels for distribution and promotion. Expansion into international market based on these characteristics may not involve implementing of a standard strategy and need to consider the impact of local culture.