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When European consumers could finally use their mobile phones while traveling abroad, wireless users who roamed...

When European consumers could finally use their mobile phones while traveling abroad, wireless users who roamed outside their home countries were sometimes shocked to return home to see very large mobile phone bills. These high bills resulted from roaming charges imposed by their home wireless carrier for using wireless networks in other countries. In 2016, the European Union (EU) imposed limits on roaming charges for mobile phones. What sources of market failure are most likely to be their justification for intervention? Select one: a. Network effects and economies of scale b. Economies of scale and learning effects c. Taste-based loyalty and uninformed consumers d. Uninformed consumers and switching costs e. Proprietary technology and switching costs

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d. Uninformed consumers and switching costs

The market failure resulted based on the unawareness of the consumers and the switching cost they have to incur while travelling with the mobile phones.

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