Question

a. Briefly explain agenda setting.

b. Briefly explain according to Elizabeth Neumann the three elements in media that affect us.

c.  What is the role of media, according to Walter Lippmann

Answer 1

As per the guidelines of Chegg, I am supposed to answer one part of the question so I am doing the very first part. I hope you will find the answer to other parts as well.

Agenda-setting

Agenda setting refers to the idea that tells that what the audience will actually think is set by the media. It highlights that media play a very important role in shaping the behavior of the public and the political reality as well. The amount of time that the reader spends to read the issue and getting to know the entire issue tells how much importance is placed by the reader on the issue. According to the views of the readers and the public, the media shapes and filters the reality rather than reflecting it. When the media highlights some issues or problems, the public gives most of the importance to that issue only.

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