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Continuous innovation products are the most typical forms of innovation we see among new products every...

Continuous innovation products are the most typical forms of innovation we see among new products every year. The primary reason a brand manager would support innovation investment in such products is ____________ Group of answer choices

a) Greater profit per unit

b) Lower investment cost

c) Longer product life cycle

d) All are valid options

e) Wholesalers more likely to stock larger inventory levels

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Answer #1

c) Longer product life cycle

In case of continuous product innovation, the product life cycle is longer in comparison to the existing ones and this is based on the factor that it possess additional factors or attributes that will contribute towards the same.

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