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Starbucks has a marketing goal of attitude adjustment. They are advertising on early morning shows like...

Starbucks has a marketing goal of attitude adjustment. They are advertising on early morning shows like Good Morning America. They want to change perceptions that all of their drinks are expensive. What is a way Starbucks can measure the effectiveness of their ads?

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There is no doubt in the fact that we have a notion that Starbucks is expensive in comparison to the other competitors although we are also aware of the brand value it possess. Starbucks are wanting to change this perception and ensure that their target audience increases and they also stop believing that all of their drinks are expensive. In order to measure the effectiveness of the ads the organization can actually conduct a statistical survey where the average footfall before the advertisement can be taken down and compared with the average footfall over a period after the advertisment this will depict the change in the count that has taken place.

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