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PHIL 312-01 Business Ethics Textbook- Moral Issues in Business, 13th Edition, by Shaw and Barr 1)Appeals...

PHIL 312-01 Business Ethics

Textbook- Moral Issues in Business, 13th Edition, by Shaw and Barr

1)Appeals to potential customers' vanity, self-image, insecurities, etc., are known as

a) Psychological Appeals

b) Advertising Mutandis

c) Appeals to Ignorance

2) What ethical issues might arise in giving a gift to, or accepting a gift from, a potential business customer?

a) Depending on the type or expense of the gift, it may become something more like a bribe than a gesture of goodwill.

b) It is possible that a comparable gift might not be given to you in return, or that you might not be able to return a gift of comparable value--hence potentially resulting in an insult.

c) There are no significant ethical issues that arise in connection with gift-giving.

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Answer #1

1. Appeals related to psychological situations of customers such as their insecurities are known as psychological appeals. These appeals deal with the factors which effect the individual personally and psychologically . Hence the answer is a.

2. When we give or accept a gift from the customer , it might seem as a bribe to them and the problem might increase if it is an expensive gift . This might go in the wrong way which is not our intention and hence gifts are not encouraged in business. Hence the answer is a.

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