Question

discuss and analyze the following 4 factors in both countries and describe how they are reshaping the role of Global Fashion Merchandising in emerging markets:

China: Social Media, Macro Economics, Supply Chain, Population Shifts.

India: Social Media, Macro Economics, Supply Chain, Population Shifts.

Answer 1

India social media:India holds the 2nd place in the number if users of social media.but still more than 50 % of population in India are not using internet. So India has a lot of untapped market. Even the famous companies like Facebook has recognized this .so instead of focusing on the existing users they are concentrating on students and people in villages to give them training on internet usage.      the CEO of facebook , Zuckerberg himself visited to see the progress in the digital village project focusing on people in villages who have the need to be trained on internet .this shows how much importaice social media like Facebook gives to the untapped markets in India. Social media in china:Chinese prefer their local social media and many social media like Google Twitter are banned in China.they have their local social media like Weibo we chat instead.of course about more than half of chinese internet users. So the censorship in China is very different.

Macro economics in India:due to introduction of privitization India,India became an it hub offering it services at low costs and many it organizations like Facebook have entered India .but the Downside is some government based organisations like the telecom service provider bsnl got losses due to competition from telecom private services providers like airtel Vodafone etc. China macro economics, :in China since its socialist economy, almost all the major business and public utility services are government owned. Only small firms are allowed for private ownership. But China has a wide scope for foreign investors . And foreign invested e enterprises accounts for 60 to 80 percent of China exports and imports. So there is a wide scope for foreign companies and foreign people who want to invest in China business. Supply chain:the make in India scheme introduced by present prime minister Narendra Modi is encouraging the people to start up their own business so the supply chain if India will be strengthened and India will be able to provide more exports. Government is providing loans for business without any surity for business under the mishra loan scheme.india ports handle more than 95 percent of exports and imports thus playing s key role in international supply chains.

Supply chain in china:China has free trade zone areas ln cities like Shanghai (in free trade zone there will be no extra charge and customs duties for goods being exported and imported) .so there will be no disturbance to supply chain activities in such areas. Population shift :in India , more Indians are moving from rural to urban areas .it is estimated that for every minute nearly 30 Indians are moving from villages to cities. This lead to drastic changes as many cities became populated

And many Indian cities like Delhi faced became top  polluted cities.so to cope up this, the government is trying to take technology to villages and developing them digitally. Many people migrated abroad from underdeveloped cities making them potential workforce in abroad.for underdeveloped cities, the government made smart city scheme were cities will compete for funds in various aspects like cleanliness. Many companies are utilizing the quantity of workforce in India. They are establishing thier branches as workforce is more and their acquiring costs are less when compared to cost of a quiring labour in developed countries. .   Population shift in China:the Male to female ratio in China Is a issue to be concerned as there are more Males than females.however is better than past.there were 100.45males to 100 females in 1970's .and in 2015 there were 104.27 males to 100 females. Still the ratio needs to be balanced.and presently China is facing it's own problems of being the world's most populous country. Now is making many schemes over years to reduce population .but there were problems still to be dealt with.elder population is increasing and working population is declining in recent years.uf it us not dealt there would be less workforce giving rise to demand for labour.