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Which is NOT a crucial question about target markets? Select one: a. Is there a pain...

Which is NOT a crucial question about target markets?

Select one:

a. Is there a pain we can alleviate at an attractive price?

b. Can we offer benefits that are somehow better than the next-best alternatives?

c. Will entry into this segment provide an entry into other segments?

d. Can we create a sustainable competitive advantage?

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Answer #1

1. C. Will entry into this segment provide an entry into other segments?

This is because the role of a target market for a company is to find the relevant factors which would allow them the best use of their processes and products in a given segment. For example, my company makes game consoles, so, I will be interested in a target market where my product is a better alternative and has a competitive advantage rather than thinking about entering into the home entertainment system market.

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