Question

Select factors influencing a films staying power at a theater.

Select one or more:

a. The number of weeks the film has been in the theater.

b. Quantity of new films opening the week.

c. Whether the sequel is about to be released.

d. The number of screens in the complex.

e. The weekly gross of the theater.

f. The amount of concession revenues during the screening.

g. Relationship with the distribution studio.

h. The weekly gross of the film relative to the competitive titles playing at the same theater.

subject: t entertainment marketing :

Answer 1

Factors which influence a film’s staying power at a theatre are:

• Quantity of new films opening the week: If there are several new movies releasing this week, the theatre will be required to devote screens to new movies and take down the old ones.
• The number of screens in the complex: If the number of screens in the theatre is huge, then the theatre can screen both old and new movies at the same time, thereby increasing the stay of the old movie.
• Relationship with the distribution studio: If the theatre has a cordial relationship with the distribution studio, they would try to favor each other. So, the stay of the old movie would be comparatively longer.
• The weekly gross of the film relative to the competitive titles, playing at the same theatre: If the film is profitable, when compared with other films running at the same time, the theatre will feature the profit making film for longer time.

Answer: Options b, d, g, h