Question

15.- Horizontal channel conflict can arise for a variety of reasons. An example would be a toy manufacturer selling its toys through toy stores, discount stores, department stores, and even drugstores. Which factor cited below contributes to horizontal channel conflict?

1. Undifferentiated products and variable prices in the various channels
2. Special bundles offered only to toy specialty stores
3. Vertical marketing systems
4. Delayed availability of the product in competing channels

16. You have just been hired as the director of marketing for Marie’s refrigerated salad dressings. One of the first challenges that the CEO asks you to address is the pricing of all products in the product line. Please explain the steps you would take and the key points that marketers should consider when establishing an effective pricing program.

Answer 1