New York Giants star quarterback Eli Manning can sell 5 times more Giants memorabilia than any other employee of the team or stadium. Realizing this, Eli decides to stand behind a concession stand at MetLife Stadium and sell Giants merchandise during the team’s next home game. Why shouldn’t Eli do this, even though he’s better than anyone else at doing it?
Frequent meeting with the fans will degrade the brand value of Eli. So, in the long run, it will cause more harm than good. It will also bring more recognition to the MetLife, so in the long run it will create loss to Eli and his club. So, Eli should not do it as it will depreciate his value as a quarterback of his club.
New York Giants star quarterback Eli Manning can sell 5 times more Giants memorabilia than any...