4 The Mintel company conducts and publishes research on a range of different topics such as...
4 The Mintel company conducts and publishes research on a range of different topics such as changing consumer preferences for food. Mintel reports are a type of ___________________ data.
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convenience |
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observation |
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secondary |
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primary |
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experimental |
Homework Answers
Secondary data is the correct answer as it means that data that is already published and is available in the market to study and further enhance. Hence for any researcher the data provided by Mintel company is a type of secondary data.
Observation and primary are wrong as they mean that the fresh new data that is there but Mintel already published that data hence it is secondary. Experimental also is incorrect as it means hit and trial method where various inputs are given to see what is the desired output.
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4 The Mintel company conducts and publishes research on a range
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