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LED lights cost 2-3x more than incandescent or compact fluorescent lights, but they use 50-90% less...

LED lights cost 2-3x more than incandescent or compact fluorescent lights, but they use 50-90% less energy and last up to 27 years. Can you think of any marketing strategies to encourage low-income households to purchase LED lights and help them save on energy costs for the next two decades? (Think of the four P's: product, price, place, promotion)

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Another feature of Led lights are that since they use less electricity there is less chance of heating of wires and thus poor families can save themselves from fire losses

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