Question

Chapter 7-7 Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage

Answer 1

Being a marketer for a product like Nike shoe, here, Nike shoe is different from other shoes as this shoe has unique brand value include swoosh logo, design of the shoe that could be customized, highly comfortable for various purpose of use that includes lifestyle, running purpose, sport shoes, basketball shoes, etc, further, they have created various technologies like Air Max, Air vapor max, etc, with such distinction Nike shoe has created unique stand in the market, that differs from competing products in the marketplace, they have target audiences like sports people, athletes, professional young people,

Further, Nike shoe has created competitive advantage in the market, as with Nike shoe, we can see it is doing competition with several brands like Adidas, Puma, however, Nike shoe has gained competitive advantage by improving quality level of the product shoe, durability of shoe, by taking reasonable pricing from customers, by improving their service level at various place using retail outlet and they also have created online store that has helped Nike shoe to gain their competitive advantage in the similar industry.