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  How does ethics contribute to customer satisfaction? Assume for your the answer, the business is either...

  How does ethics contribute to customer satisfaction? Assume for your the answer, the business is either a retail business or is a service industry dealing with the general public.

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Ethics plays a very important in customer satisfaction and also to retain market share over the long run. Lets take the example of a bank in the service industry that deals with public at large. The bank must disclose all costs and charges to the customers be it for checking accounts or loan transactions. There must be no distinction made between a high profile customer and a normal customer. The financial motives of the bank must not certainly come in the way of providing the customer with the best service. This will ensure customer satisfaction and gain more clients.

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