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Consider the market for tooth paste. There are many companies in this market selling slightly different...

Consider the market for tooth paste. There are many companies in this market selling slightly different products. So each company has a small amount of market power over the price of their product. Sparkle is one of these toothpaste producing companies.

a. Draw a diagram showing Sparkle's demand curve, marginal revenue curve, average total cost curve, and marginal cost curve. Label Sparkle's profit maximizing output and price.

b. Illustrate Sparkle's profit on your diagram from part a.

c. Show the consumer surplus and the deadweight loss on your diagram from part a.

d. How can Sparkle make the demand for their less price elastic?

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