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How do companies find a set of prices that maximize the profits from the total product...

How do companies find a set of prices that maximize the profits from the total product mix?
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Companies use different set of strategies or policies to find a price that will maximize profits, since companies do not produce single products but produce a product line then the companies can charge difference prices from different products to maximize the overall profit some strategies used are optional product pricing ie selling optional and related products together, like selling a phone cover with a phone, another strategy is pricing bundles of goods together like in grocery shops we get different bundles of different goods sold by same company. They strategize the prices in order to maximize the profits from the overall set of products.

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