Question

A example of using classical conditioning to create favorable consumer attitudes toward a brand is

a. a manufacturer that mails out free samples

b. a manufacturer that employs family branding

c. an adveriser that promises a refund if the band of tires doesn't last 30,000 miles

d. a baseball team that gives a free hat to the firs 1,000 paying customers

Answer 1

Hi,

Please find below my response for your reference -

Classical Conditioning in Humans

The influence of classical conditioning can be seen in responses such as phobias, disgust, nausea, anger, and sexual arousal. A familiar example is conditioned nausea, in which the sight or smell of a particular food causes nausea because it caused stomach upset in the past. Similarly, when the sight of a dog has been associated with a memory of being bitten, the result may be a conditioned fear of dogs.

Classical Conditioning in Everyday Life

Classical conditioning is used not only in therapeutic interventions, but in everyday life as well. Advertising executives, for example, are adept at applying the principles of associative learning. Think about the car commercials you have seen on television: many of them feature an attractive model. By associating the model with the car being advertised, you come to see the car as being desirable. Men who viewed a car commercial that included an attractive model later rated the car as being faster, more appealing, and better designed than did men who viewed an advertisement for the same car without the model.

In classical conditioning, consumers respond to a stimulus in a particular, unconscious way – for example, by salivating when they see a picture of delicious food. In operant conditioning, advertisers try to change consumers' behaviour by using rewards or punishment.

Hence the answer to the above said Question is as follows –

A example of using classical conditioning to create favourable consumer attitudes toward a brand is

c. an advertiser that promises a refund if the band of tires doesn't last 30,000 miles

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Saumya