Question

Please give comments on the post, at least 150 words. Thank you

Starbucks' offers a wide arrangement of products, with a focus around coffee. As per their website, their product line includes, "coffee, handcrafted beverages, merchandise, fresh food," and consumer products that are typically found in grocery stores, such as K-cups, ground coffee, tea, and bottled beverages (Starbucks, n.d.). Technically the food isn't "fresh". We defrost all of the pastries and baked goods, however, the bistro boxes and cold lunch sandwiches are sent to us fresh. Starbucks also offers a lot of merchandise products in its stores, especially their new Ember mugs that allow you to use your phone to heat your mug and keep your beverage warmer longer. Starbucks' structure is pretty typical in comparison to other organizations. There are the baristas that are down on the bottom of the structure. Then the next step up are the shift supervisors, followed by the assistant manager, then the manager, then the district manager, then the regional manager, and then finally, corporate. Starbucks' corporate structure is considered to be a matrix structure, with CEO, Kevin Johnson, being at the top, but being overlooked by the company's board of directors. Underneath the CEO are various presidents, and CEOs of regional global markets that Starbucks participates in.

Answer 1

Starbucks is one of the largest coffee shop chains in the world. Founded in 1985 in Seattle, USA, it expanded itself to 75 countries with in the 33 years because of its strong business model. The core business strategy of Starbucks is to provide premium quality products and this is the main point of differentiation from its competitors as well. Starbucks has maintained a mix of company owned and franchised stores and having 80% of its revenues coming from company owned stores. Starbucks has a strong product line of coffee, handcrafted beverages, fresh food and merchandise. Their products are suitable for all kind of demographics which adds value to the company. Starbucks follows a matrix organisational structure. It is able to maintain its leadership position because of the appropriate corporate structure. Starbucks keeps itself evolving to ensure that the organisational structure is in match with current business needs and trends. Starbucks also utilises its corporate structural characteristics to ensure that all its operations across the world are streamlined and managed efficiently.