Question

An advertisement that is normally positioned at the will of the newspaper is a _____ ad....

  1. An advertisement that is normally positioned at the will of the newspaper is a _____ ad.

    Pre-printed

    Sunday

    Weekly

    Run-of-paper

  2. ______________ is not among the disadvantages of magazines for direct marketers.

    Space Allocation

    Closing Dates

    Cost Per Thousand

    Staggered Distribution

0 0
Add a comment Improve this question Transcribed image text
Answer #1

Run-of-paper  R.O.P. run-of-paper: a designation specifying that the position of a newspaper or magazine advertisement is to be determined by the publisher. Compare preferred position.

Closing Dates

Add a comment
Know the answer?
Add Answer to:
An advertisement that is normally positioned at the will of the newspaper is a _____ ad....
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions
  • Part II (50 marks) ad- The advertising alternatives for a company include television, radio, and newspaper vertisem...

    Part II (50 marks) ad- The advertising alternatives for a company include television, radio, and newspaper vertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio Cost per advert 2,000 600 300 Audience per advert 100,000 40,000 18,000 The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, in order to balance the advertising among the three types of media, no more than half of the total number...

  • The advertising alternatives for a company include television, radio, and newspaper ad- vertisements. The cos...

    The advertising alternatives for a company include television, radio, and newspaper ad- vertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio 600 300 2,000 Cost per advert Audience per advert 100, 000 40,000 18,000 The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, in order to balance the advertising among the three types of media, no more than half of the total number of advertisements should...

  • The advertising alternatives for a company include television, radio, and newspaper ad- vertisements. The costs and est...

    The advertising alternatives for a company include television, radio, and newspaper ad- vertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio Cost per advert 2,000 Audience per advert 100, 000 6600 300 40, 000 18, 000 The local newspaper to ten. Moreover, in order to balance the advertising among the three types of media, no more than half of the total number of advertisements should occur on the radio, and at least 10%...

  • The advertising alternatives for a company include television, radio, and newspaper ad- vertisements. The costs and est...

    The advertising alternatives for a company include television, radio, and newspaper ad- vertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio Cost per advert 2,000 Audience per advert 100, 000 6600 300 40, 000 18, 000 The local newspaper to ten. Moreover, in order to balance the advertising among the three types of media, no more than half of the total number of advertisements should occur on the radio, and at least 10%...

  • The advertising alternatives tor a company include television, radio, and newspaper ad- vertisements. The costs and est...

    The advertising alternatives tor a company include television, radio, and newspaper ad- vertisements. The costs and estimates for audience coverage are given in table below: Television Newspaper Radio 2,000 Cost per advert Audience per advert 600 300 100, 000 40, 000 18,000 The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, in order to balance the advertising among the three types of media, no more than half of the total number of advertisements...

  • Read the following business scenario: Prin Tech Inc. has served the American market for 3D Printers...

    Read the following business scenario: Prin Tech Inc. has served the American market for 3D Printers for almost a decade. The company recently launched its Delta line of 3D Printers positioned for designing and fabricating small components and assemblies that fit within variety of b2b type commercial and light-manufacturing operations within respective industries as needed. The marketing team was allotted $7,500 for specific applied marketing research activities to gather intelligence on the viability of this Delta line. The stipulation was...

  • PrinTech Inc. has served the American market for 3D Printers for almost a decade. The company...

    PrinTech Inc. has served the American market for 3D Printers for almost a decade. The company recently launched its Delta line of 3D Printers positioned for designing and fabricating small components and assemblies that fit within variety of b2b type commercial and light-manufacturing operations within respective industries as needed. The marketing team was allotted $7,500 for specific applied marketing research activities to gather intelligence on the viability of this Delta line. The stipulation was clear that this amount would be...

  • Break = FC even CM- (SP-vc) MKT201 Chapter 12 Pricing Problem - BH Press R 1...

    Break = FC even CM- (SP-vc) MKT201 Chapter 12 Pricing Problem - BH Press R 1 0 var old publishing company which markets a range of printed material literature such as paperback bestsellers and classica e Currently, the marketing manager is developing the marketing plan for the Summer introduction of the bestseller New Zealand and Ruby. There is fierce competition in the publishing instry for public awareness and distribution space in retail establishments for a pub assortment of paperback books...

  • SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the...

    SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...

  • I need Summary of this Paper i dont need long summary i need What methodology they used , what is the purpose of this...

    I need Summary of this Paper i dont need long summary i need What methodology they used , what is the purpose of this paper and some conclusions and contributes of this paper. I need this for my Finishing Project so i need this ASAP please ( IN 1-2-3 HOURS PLEASE !!!) SPECIAL ARTICLES tole of Monetary Policy C Rangarajan What should be the objectives of monetary policy? Does the objective of price stability conflict with the goal of achieving...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT