It is known that The New York Times’ circulation is 731,500 print copies. You publish three...

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It is known that The New York Times’ circulation is 731,500 print copies. You publish three...

It is known that The New York Times’ circulation is 731,500 print copies. You publish three advertisements in the NYT a week and run your campaign for 12 weeks. What are the total audience impressions (TAI) you can get over the period of 12 weeks?

business economics

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Answer 1

Answer #1

TAI = Total Reach * Frequency

TAI = 3*731500 * 12

TAI = 26334000

So, total audience impression will be 26334000.

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Answer 2

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