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"The economic theory suggests that consumers will not shop at or spend their money with a...

"The economic theory suggests that consumers will not shop at or spend their money with a company if they disagree with their morals and values." What is the source for this assertion?

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Answer - The ethical values and the social contributions are the source for this assertion. If the public feels that the company does not follow the ethical code of conduct and its principles, it is not doing any social contribution then it may withdraw its support from the company.

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