Some supermarkets are using customer tracking technology that traces the flow of customers through the shop....
Some supermarkets are using customer tracking technology that
traces the flow of customers
through the shop. What are the benefits of using this type of
technology for supermarkets?
Homework Answers
Many business organizations use customer tracking technology which is very useful in understanding consumer behavior and how the positioning of the products helps in gaining the attention of the consumers.
There are many benefits of using such type of technology such as:-
- It helps in understanding what kind of product placement attracts consumers and how consumer behavior is influenced by the placement.
- It helps in setting a proper layout and helps in setting up the stock in the right place.
- It also helps in determining the high-traffic and low-traffic areas of the layout which would help set up promotional campaigns.
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Some supermarkets are using customer tracking technology that
traces the flow of customers
through the shop....
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