Question

Promotional strategies can assist in moving a product through the channel of distribution. (a) Briefly explain how a pull strategy could be deployed in promoting a product through a channel of distribution. (b) Provide an example to support your answer.

Answer 1

In Pull strategy for promotion uses advertisement which helps in generate demand for a product or services in the market. Here the main logic is that if a consumer demand for a particular product, they buy or pull it through channel of distribution, and here the distributor profits from these products which are in demand. In pull marketing strategies , the main objective is to make a customer look and to demand their product actively and which makes the retailers to stock the product because of direct demand of the consumer.

Pull Marketing Strategy

Producer -------> Retailer -----------> Consumer

Example - Intel ,which is a processor company which created a brand ingredient program called "intel inside" , and which made intel to persuade their manufacturers that if they use their processor , then they would have a higher perceived value in the market if intel inside is featured in their own marketing, which resulted in consumers wanted to know when they are in the market to buy PC or a laptop and that product has a intel processor or not.