Explain in detail your channel organization and make sure it includes at least one direct and at least one indirect channel.
For the indirect channels, explain in detail the types of channel partners and their roles.
Include an image of the channel organization chart in the appendix.
My product is pepper spray
Channel organization
A marketing channel is used for the supply of products or services to customers who are scattered across the market. A marketing channel helps an organization in transferring ownership of products from the manufacturer to consumers. It also helps a company to improve its customer reach as well as company revenue. An efficient channel organization will be helpful for an organization to build its customer relationships. A marketing channel is also known as a distribution channel and it makes the products available to the end-customer.
Channel organization options of pepper spray
Here the product is pepper spray used mainly for containing riot, controlling the crowd and also for the purpose of self-defense. There are direct and indirect marketing channels available in taking products to the end customer. Different channel options for the selling of pepper spray are given below.
Direct Channels
Under the direct distribution, channel pepper spray will be passing directly from the manufacturer to the end-user. Here we are able to eliminate the presence of intermediaries that is the reason why it is also known as the zero level distribution channel. It can be done by door-to-door sales, direct Online Selling, etc.
Producer → Consumer
Option 1 - Direct Online Selling
Here we use the power of internet in reaching customers without opening even a retail shop. Here the customer will be placing pepper spray orders online and we provide the products via post, courier, etc.
Option 2 - Door-to-Door Sales
It is a traditional method for distributing a product. Here the company has to hire a salesman who goes out and directly meets customers and sells pepper spray.
Indirect Channels
Under Indirect channels of distribution, we depend on various intermediaries to take our products to customers.
Option 1 - One Level Distribution Channel
One Level Distribution Channel is a type of indirect distribution channel where there is only one intermediary between the manufacturer of pepper spray and the user of pepper spray. Here the intermediary buys pepper spray from the producer and sells it to the customer. In most cases, the intermediary will be known as the retailer.
Producer → Retailer → Consumer
Option 2 - Two-Level Distribution Channel
There will be two different intermediaries in between the producer and customer under a two-level distribution channel. Here the producer sells pepper spray to a wholesaler and he then sells it to a retailer from there it reaches a consumer.
Producer → Wholesaler → Retailer → Consumer
Channel partners and their roles
Wholesaler
Wholesalers buy the pepper spray in bulk quantity at a lower rate from the manufacturing company. They store the purchased pepper spray in a warehouse and sell them to retailers in small quantities for a profit.
Retailers
Retailers buy pepper spray from a wholesaler and then sells it to the final consumer in very small quantities for a profit.
Summery
For a pepper spray manufacturer, the suitable channel of distribution will be a two-level channel. It helps the firm to reach out to more number of customers. The direct channel is suitable for perishable products and it is capable only to cover a shorter geographical distance.
Explain in detail your channel organization and make sure it includes at least one direct and...
A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel is a channel which includes one or more intermediaries (distributor, broker or agent). Companies usually employ multiple channels to reach more customers and improve sales. Some organizations may improve sales is by forging strategic channel unions while other firms may seek methods to trim middlemen within the channel. This process is known as disintermediation. Some of the channels through which companies make efforts to...
Q1..Give a detail explanation of ATA Carnets. Make sure to include description with example of product. History and types. Risks. Q2.Explain Commodity classification in details and in your own words
For the marketing mix make sure you describe in detail your brand (E SCOOTER, los angeles based company) which you are taking to Japan. product offering with USP and branding considerations. Discuss your approach re: standardization or adaptation, particularly adaptations required for packaging considerations. price point for your brand, be specific and justify your suggested price; talk about how your distribution channel will affect the final price. Discuss how foreign exchange rates and purchasing power parity might affect your pricing....
You are the Chief Human Resource Officer (CHRO) at your organization. As the CHRO, one of your primary roles is to be the workforce strategist. Your organization is planning to expand business operations to your neighboring state by opening an office. As a result of this expansion, your organization needs to make sure that the best and brightest employees are recruited to fill key roles at the new office. Write a 4-6 page research paper using APA style outlining the...
At least one way that you can diminish the power of materialistic values in your life, and explain the impact that you think it will have on happiness, justice, or sustainability. Make sure that you provide enough detail.
HAIR SALON Summarize the key product/service offered by your organization, including the role of the customer service department or direct service required to make a sale to the customer. Create and defend a diagram or flowchart detailing the service delivery process. The chart should clearly identify each contact point (e.g. frontline employee, supervisor, delivery, etc.) before, during, and after the purchase. Your defense of the diagram should detail the role of each contact and assess why each role is critical...
Explain in detail your dream business. What is the name of your business? What would you sell? Where is your business located? What is your role in your business? Do you have any employees? If so, what are their job titles and their responsibilities? What other businesses would be considered your competition? Who will your customers be? How will people know about your business? Part 2: Select one product your business will be selling. List all the items you would...
A) Explain lagging strand DNA replication in detail. Underline the following terms in your answer: replication fork, DNA polymerase III, primase, and ligation. Make sure that your answer is complete and that all the entities that come together in the process of lagging strand replication are clearly explained. Draw one figure of a replication fork with the polarity (directionality) of each DNA strand indicated. G) Explain RNA transcription in E. coli in detail, from initiation to termination. Underline the following...
Chapter 5 Make sure to do a Save As and replace yourLastName with your last name. (ex. CantrellCh05) Create a WBS using Microsoft Project 2016 and indenting categories appropriately. Assume that the Level 1 category is called Software Project, and that the Level 2 categories are Initiating, Planning, Executing, Monitoring and Con- trolling, and Closing. Under the Executing section, include Level 3 categories of Analysis, Design, Prototyping, Testing, Implementation, and Support. Assume that the Support category includes Level 4 items...
Find and post an advertisement of your choice. Make sure the advertisement contains an example of all three appeals. Write at least 150 words in response to the following prompt: Identify one example each of ethos, pathos, and logos from the advertisement you chose. Explain how those examples illustrate the appeal. Evaluate the effectiveness of the appeals. Would they convince you or their target audience to buy their product or take some kind of action? Why or why not?