Question

Answer the following questions

1. In your own words, define each of these terms - Branding, Packaging, Labeling.
   
2. Do branding, packaging, and labeling really benefit consumers? Explain how EACH does, or does not. Provide real world examples.

Answer 1

Branding refers to endowing the products and services with the power of a brand. It is a strategy which is being create and shape brand in consumer's mind.

Packaging is basically the art or technology of preparing or making a commodity or product to be conviniently transported, storage or sale.

Labelling communicates between the brand and the consumers, it communicates the value of the products to the consumers.

Yes, branding really benefits the customers as it provide brand credibility in market, deliver a message to the consumers, it connects the target prospects emotionally, create loyal consumers. For example, Maggie of Nestle is one of the India's largest revenue earner, branding of Maggie include solutions to many problem of the people related to eating and cooking like it is convinient to cook as it is 2 min noodles, it provides atta noodles which is healthy and easy to cook etc. Maggie is being favourite of children.

Packaging is the first thing a consumer see while purchasing anything hence it has great impact in consumer's mind. It benefits the consumer a lot as it provide safety to the product, convinient holding, hygienic, easy to carry, enhances the beauty of the products. By taking maggie as an example, Packaging of maggie is safe and hygienic as well as it provide one separate masala powder in it with separate packing which is very much convinient. Different pack cubes of Maggie is now being available in the market with different price which is another benefit of Maggie.

Labelling is also beneficial to the customers as it help out the customers in knowing about the products, give many information about the products to the customers. Taking Maggie as an example, its labelling provides all the information about the ingredients being used in the Maggie which is very much beneficial to the consumers, those who didn't like ingredients may didn't take that particular product.