Question

Which of the following quotes from a new-product adopter would signal the need for a firm...

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

"But it might make me fat."

"What if I can't make the monthly payments?"

"I don't want to try this if it means I have to swallow it with milk."

"Big deal, the only difference is the shape of the package."

"Sure I'll try it; why not!"

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Answer #1

Answer- ‘’But it might make me fat’’

Explanation-Psychological barriers refer to some particular thoughts that we have about ourselves when it comes to opinions, potentials and emotions. Here the new-product adopter’s thought about getting fat is the state of psychological barrier.

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