Question

Conduct a search of "the difference between marketing strategy and tactics" and scan the results. Select a few entries to explore in depth and post relevant excerpts which you think draw the clearest and most correct distinctions between the two levels along with your comments on those excerpts and the topic in general.

Answer 1

The research activities show that marketing strategy is a plan that can achieve the goals, whereas the tactics is the activity that is used to execute the plan. It means that tactics are the tool that is used by the marketing strategy to achieve the goals. Further, another difference shows that marketing strategy is broad, sets goals and bring competitive advantage, but tactics are narrow, whose work to perform activities that can help strategy to get implemented. So, tactics are dependent upon the market strategy. A change in marketing strategy will lead change in tactics.

It is true that marketing strategy and tactics are important for any plan to get effectively implemented, but it is also true that there are differences in marketing strategy and tactics as the problem statement suggests. Here, tactics are dependent upon the marketing strategy. As the marketing strategy changes, then the tactics change. For example, a marketing strategy to attract masses will deploy tactics that will promote cost advantage and standard quality to cater their needs. But, marketing strategy for niche segment, will deploy tactics to focus upon the quality, status symbol and other specific benefits. So, changing the strategy, will cause tactics to be changed. Further, it is the effective tactics that can bring more success to the strategy. So, there is a presence of interdependencies between strategy and tactics.