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marketing question Please choose the correct statement among the options below a. The PIMS method establishes...

marketing question

Please choose the correct statement among the options below

a. The PIMS method establishes a link between revenues and market shares
B. The BCG matrix can only be used to analyze a company’s existing businesses
C. The AD Little model does not take into account the degree of maturity of an industry
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Answer #1
  • Option B is the answer.
  • The BCG matrix can only be used to analyze a company’s existing businesses
  • When a company is having multiple products, it is necessary to take a decision on which product should be given more investment. For taking such decisions, BCG matrix is adequate. The matrix has two axis viz. market share axis and market growth axis. The four quadrants for categorizing business are cash cows, dogs, stars, and question marks.
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