Question

why it is important and how it integrates within ERP? And what the core challenges of integrating CRM ads and address those challenges. 300 words is the minimum.

Answer 1

ERP is Enterprise Resource Planning basically a corporate system which does the  business process management activities that allows an organization to use a system of integrated applications which can  manage the business and also to automate many back office functions which is related to technology, services and the  human resources.The integration helps in getting visibility, proper data flow and reduces the effort in managing cross functional things. This helps in giving all information under one umbrella and support decision making and strategic actions. The core challenges in integrating customer relation management ( CRM) is difference in demand, supply, customer service requirement and approaches of sales and marketing. When a company has multiple business divisions or subgroups based on the product and target segmentation customer relationship management will vary. Thus integration became very difficult when different class of customers concerns and solutions have different approaches.This can be resolved through collaborative support and effort from different business group and categorize the various products or service groups. Provide weightage on different ratings such as customer satisfaction, on time delivery, price or cost, customer retention or loyalty scores etc . Provide a framework for CRM which is applicable for all business units to simplify the effort in integrating CRM.