For a recent year, McDonald’s (MCD) company-owned restaurants had the following sales and expenses (in millions):
Sales | $19,200 |
Food and packaging | $(7,712) |
Payroll | (4,800) |
Occupancy (rent, depreciation, etc.) | (3,308) |
General, selling, and administrative expenses | (2,800) |
$(18,620) | |
Operating income | $580 |
Assume that the variable costs consist of food and packaging, payroll, and 40% of the general, selling, and administrative expenses.
a. What is McDonald's contribution margin?
Round to the nearest million. (Give answer in
millions of dollars.)
$ million
b. What is McDonald's contribution margin
ratio?
%
c. How much would operating income increase if
same-store sales increased by $1,200 million for the coming year,
with no change in the contribution margin ratio or fixed costs?
Round your answer to the closest million.
$ million
Total variable cost = $7,712 + $4,800 + ($2,800 X 40%) = $13,632
Total fixed cost = $3,308 + ($2,800 X 60%) = $4,988
a.
Contribution margin = $19,200 - $13,632 = $5,568
b.
Contribution margin ratio = $5,568 / $19,200 = 29%
c.
Increase in operating income = $1,200 X 29% = $348
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