Question

What’s in a name? A rose by any other name would smell as sweet.” Although this may be true in Shakespeare, it’s not true in marketing. Because of thin-slice inferences, a brand name often tells consumers quite a bit about the brand, including information about its identity and personality. A good brand name is easy to pronounce, because brand names that are easy to pronounce are easier to think about and are more memorable. A good brand name also primes product applications, the appearance of the product, the key features of the product, and an appropriate mindset. A good brand name could also prime a specific consumer lifestyle, so as to appeal to members of a target consumer segment.

Keeping all of these thin-slice inferences and priming effects in mind, generate three good brand

names for each of the following products, and explain why each brand name could be effective.

1. Personal computer

2. Smartphone

3. 3-D TV

4. Hawaiian vacation package

Answer 1

Product	Brand Name	Attributes
Personal computer	Zing	It creates a feeling of speed and vibration of positive work that can be conducted on the computer. It also elevates the spirit.
	Future scope	A scope with conducting personal and professional work. Feeling of wide scope to grow
	AceIT	Ability to perform your best with Ace It. It gives feeling and ability to give our best.
Smartphone	MeZ	A personal object which satisfies business and professional requirement. A smartphone is very personal.
	Hlp	It helps us to communicate across the world so Hlp actually helps to conduct all your work on the smartphone. It will immediately click a note with young students and professionals.
	ServMe	It will show a note of assistance which is available to support you both in personal and professional life.
3-D TV	360’s	Indicates visibility from all sides, a great experience a higher user experience
	Capture	Capture indicates the visibility and ability to view the TV from all angles. It will show the unseen objects and enhance the consumer experience
	LiveIn	LiveIn makes you feel comfortable and enjoy the 3 D viewing in the comfort of your own homes. It is good for young parents and old people who want to enjoy TV viewing sitting at home and getting the feel of a theater.
Hawaiian vacation package	Letz Go	Makes you feel alive, on the go and the sound makes you already enjoy the idea of having a vacation. It rings a note for all age group especially young students, young families.
	Free Again	It already creates a feeling of freedom and joy you can feel on a vacation. Good for young professionals who want to be free of their busy schedules.
	Leisurez	Creates a feeling of relaxation, leisure, and enjoyment especially for busy professionals looking for respite.