Question

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ByteDance is a Chinese Internet technology company operating several machine learning-enabled content platforms, headquartered in Beijing. ByteDance's core product, Toutiao ("Headlines"), is a popular content platform in China. Toutiao started out as a news recommendation engine and gradually evolved into a platform delivering content in a variety of formats, such as texts, images, question-and-answer posts, microblogs, and videos. Toutiao offers its users personalized information feeds that are powered by machine learning algorithms. A content feed is updated based on what the machine learns about a user’s reading preferences. ByteDance also pioneered the video-sharing mobile app TikTok. After it acquired music start-up musical.ly, the company combined the two platforms into a single application under the Tik Tok name. It also runs BuzzVideo and Vigo Video. ByteDance had over 800 million daily active users across all of its content platforms as of November 2018. The company was valued at $78 billion as of November 2018 and is considered one of the most valuable unicorns in the world.

Question: How does local commerce help ByteDance’s service delivery? Explain.

Answer 1

One of the best reasons for your small business to be marketing through social media is that your customers are spending time on these channels.According to statistics 70% of the U.S Population as at least one social media profile and by 2018,the number of world wide social media users is expected to reach about 2.5 billion people with so many consumers using social media every day this presents a great opportunity for small businesses who want to reach their online audience.

Users are active on social media platforms because these channels offer a fun and easy way to network,k een in touch with friends and family , and stay connected with whats going on the world.Typically users are not on these channels with the expectation that they are going to be marketed to.But this does not means that social media users aren't following and interacting with their favorite brands .

Marketing through social media can help increase brand recognition.Your business social media profiles present new opportunities to share your content and really present your brand's voice and personality.By posting compelling content that adds value for your target audience,you are making your brand both more accessible and familiar for new leada and current customers.

Socila media also allows you to better understand what your customer's online behaviors look like.For example.y ou might use the analytics platform on Facebook to see which type of content are most popular within your target market.You can also measure your conversions for posta and ads accross channels to see which campaigns are working well and which need a little more work