"Imagine yourself as the owner of a retail company with a shop in the Gulf and a website selling "hair care products" and you have the only company in the Gulf that offers curly hair products that are especially free from harmful chemicals"
•Mission Statement
Glory curl is dedicated to the beauty and vitality of one of the secrets of the beauty of a woman. Her hair, especially the woman with curly hair, is the focus of our interest in the Glory curl group, which is a gift to all lovers of beauty and to make life easier for every woman who wants to have attractive and healthy hair.
•Company goals and objectives
"glory Curl" is inspired by the experience of the suffering of curly-haired girls with hair care products offered in the market that do not really take into account their hair. Because these products contain chemical substances that damage the hair and lose their vitality and support contrary to what is written on those packages. We at Calorie Hair are interested in credibility and facilitating the beauty of hair and make it accessible to women to love their hair through environmentally friendly products and free of chemicals as the first Gulf company to manufacture that achievement through its products. Not only provide them but help women understand the nature of their hair and ways to treat and care with love.
• To whom will market product
We look forward to serving both Saudi Arabia and the Middle East for community members with curly hair as well as beauty salons and cosmetic pharmacies and the big supermarket like AL Danube and Banda.
please answer these questions clearly
- Marketing Plan
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible 1 give statistics, 2 numbers, and 3 sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
a. Market Research- Why?
Ans. However it's a 'Marketing Niche' project hence both secondary as well as primary data analysis would be of tremendous help.
b. Market Research- How? Primary or Secondary Data?
Ans. First Secondary data & then Primary data under risk management to win over analysis.
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Facts about your industry
• What is the total size of your market?
Ans. As it's a core Marketing Niche "curl glory' it should start as a base to cover 20 - 25% of target market within quarters to first half.
• Current demand in the target market.
Ans. Primary data collection through feedback collection, questionnaire, social media analytics, fairs and exhibitions.
• Trends in target market—growth trends, trends in consumer preferences, and trends in product development.
Ans. With the primary data collected from above marketing activities analytics could be performed.
• Growth potential and opportunity for a business of your size
"Imagine yourself as the owner of a retail company with a shop in the Gulf and a website selling ...
"Imagine yourself as the owner of a retail company with a shop in the Gulf and a website selling "hair care products" and you have the only company in the Gulf that offers curly hair products that are especially free from harmful chemicals" •Mission Statement Glory curl is dedicated to the beauty and vitality of one of the secrets of the beauty of a woman. Her hair, especially the woman with curly hair, is the focus of our interest in...
. Required Question: KAYA SKIN CLINIC: CREATING A SUSTAINABLE COMPETITIVE ADVANTAGE WITH CUSTOMERS Kareem Abdur Waheed and Vim Jham wrote this case soley to provlde material for class dsssion. The authors do not intend to Mustrate either emective or inerective nanding of a managerial suation. The authors may have disguilsed certaln names and other dentirying Information to protect confidenta ry. This pubication may not be transmited, photocopied, agtized, or otherwise reproduced in any form or by any means witnout the...
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