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In Chapter 13 from the book "Charles W. Hill, International Business, 12th Edition, published by ...

In Chapter 13 from the book "Charles W. Hill, International Business, 12th Edition, published by McGraw Hill", we learned that the two basic forces that companies face in global markets are pressures for cost reduction and pressures for local responsiveness. How would you describe DoOnGo’s approach to these two forces? Discuss.

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DoOnGo's approach to the two forces of cost reduction and local responsiveness is to develop products and technologies which helps the companies in adapting their products to the latest versions through Over the Air software downloads. This helps the companies to generate revenues faster as they can update their devices in less time using OTA software updates offered by DoOnGo. The company has global operations and provides cost effective solutions bundling its products and services in a suite which can be used for upgrades and rewriting software and data. As it partners with local wireless carriers to offer its services , it has developed technology products that are compatible with the products and services of the customers and partners using its Mobile Intelligence product Suite for wireless software management solutions.

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