A luxury retail company in the Philippines is revamping its strategies. On the space matrix provided, an the company fell into aggressive strategy. What strategy do you recommend in order for the company to gain market share and competitive advantage.
Internal Analysis: External Analysis.: Return on Investment (ROI) Leverage Liquidity Working Capital Cash Flow 6 Rate of Inflation 7 Technological Changes 4 Price Elasticity of Demand 5 Competitive Pressure 6 Barriers to Entry into Market 6 2 2 Financial Position (FP) Average 5.6 Stability Position (SP) Average -4.0 Internal Analysis: External Analysis: dus or Market Share Product Quality Customer Loyalty Technological know-how Control over Suppliers and Distributors OSI SI 1 Growth Potential -1 Financial Stability -2 Ease of Entry into Market 5 Resource Utilization 3 Profit Potential 5 6 Competitive Position (CP) Average -2.4 Industry Position (IP) Average 6.2
Homework Answers
As fro the above information it can be seen that company has good financial and industry position but it is still not able to gain market share as it is still focusing only on market growth without focusing on market share, higher market share means more consumers and increased market coverage which even leads to promising customers so in order have more positive competitive position and stability position company should shift fro AGGRESSIVE strategy to COMPETITIVE strategy
- It will increase market share
- Improve stability in market
- Increase more customers
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