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Go the website of a well-known company and evaluate its external communication on the following attributes: How user-friendly


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limitations in our ability to decode information represent another potential w munication process-but, as I will describe lat

this the 240 page in the book the teacher said.

Go the website of a well-known company and evaluate its external communication on the following attributes: How user-friendly is the website? Is the information presented clear and simple or confusing and full of jargon? What kinds of information are communicated? Was there anything important or useful missing? Is too much information (information overload) presented? On page 240, your textbook lists eight purposes of organizational communication directing action, linking and coordination, etc.). Which ones of the eight do you think are addressed by the company's website? 1. 2. 3. 4. Is there a "main idea" or "image" that you believe the website clearly communicates? 5. How would you rate the website overall on its external communication (on a scale of 1 to 10, with 10 being excellent)? Summarize the results of your investigation in a 750-word paper.
limitations in our ability to decode information represent another potential w munication process-but, as I will describe later in this chapter, it's one that c weakness in the conm. an be devel 240 Part II1 Group Behavior decoded, the process can continue, with part of the processis the re FEEDBACK Finally, once a message has been ceiver transmitting a new message back to the original sender. This as feedback-in this context, defined as knowledge about the impact of messages on n Receiving feedback allows senders to determine whether their messages have been und roperly. At the same time, giving feedback can help convince receivers that the sender cares about what he or she has to say. Once received, feedback can trigger another idea tf sender, and another cycle of transferring information may begin. For this reason, I have c terized the process of communication summarized in Figure 8.1 as continuous really NOISE Despite the apparent simplicity of the communication process, it rarely operates as flae lessly as described here. As you will see, there are many potential barriers to effective comm cation. The name given to factors that distort the clarity of a message is noise. As I h n Figure 8.1, noise can occur at any point along the communication process. For example, me ave suggested s that are poorly encoded (e.g, written in an unclear way) or poorly decoded (e.g, not com prehended), or channels of communication that are too full of static (e.g, receivers' attentions diverted from the message) may reduce communication's effectiveness. unsolicited commercial bulk e-mail messages. As much as 75 percent of e-mail messages received fall into this category, and despite efforts to stop it, the figure is rising.3 In recent years, worker ve been plagued by so much spam that it has been estimated that the average company lose about 10 days of productivity per year due to time lost by dealing with spam-even if employees spend as little as five seconds on each unwanted message. Considering this, it probably come One particularly prevalent source of noise in e-mail communication these da prise that spam, a modern form of noise, contributes greatly to the inefficiency of e-mail tems-bogging them down with unwanted information, making it difficult to search for de sired messages, and often exposing people to distasteful material. t's not only spam, of course; a variety of factors (eg,time pressure, organizational politics) contrib- ute to the distortion of information transmitted from one party to another. These factors and many oth ers, as you will see in this chapter, make the process of organizational communication so very complex. Purposes and Levels of Organizational Communication In a sense, discussing the purpose of communication in organizations seems unnecessary since it's so obvious: You have to communicate with others to share information with them, which is ssary to get things done. This is true, of course, but communication actually serves a much communication serves at least eight critical functions in orga- broader range of purposes. In fact, nizations.5 These are as follows: Directing action-Communication between people is necessary to get oth a desired fashion. Managers must communicate with to give them feedback on their performance, to discuss problems with th subordinates to tell them what to do, em, to encourag them, and so o Linking and coordination-For organizations to function effectivel groups must carefully coordinate their efforts and activities, and co this possible. In a restaurant, for example, a waiter must take custo them along to the chef. This may occur orally (e.g, by shouting out th (e.g, by viewing orders scribbled onto paper tickets), or elect n. mers' orders and pass e order), in writin ronically (e.g., by entering
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Answer #1

1 Ans: Website is quite user-friendly. Yes, the basic information in website is crystal clear not at all confusing. It is quite simple and easy to search whatever is needed.

2 Ans: The basic information is communicated; company vision and mission are described promptly. Nothing is missing when it comes to information, whatever is required only that is accessible.

3 Ans: Directing action as it is very crucial to have a proper communication, if every employee knows their targets, rules and responsibilities then it will be easy to achieve the desired targets. That is why direct action is preferable. This is clearly visible in website as they have given crystal clear information about their goals, objectives, missions and visions. They also tend to have a very good proper communication with the people who ever visited the website. They have provided feedback forms, suggestions forms; you don't need any login to fill the details.

4 Ans: An image, which is literally screaming the passion towards their work.

5 Ans: overall i would like to rank 8.

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