Give an example of a firm that you believe showcases two or more of these principles. (Participatory, authentic, resourceful, credible) Explain which principles you believe the firm's efforts exemplify. Are there some principles you believe the firm could work to exemplify more?
Participatory- Brands that are successful on social media are participatory. They interact with the community, answer questions, and thank those who respond.
authentic- Being authentic is vital to the success of any SMM campaign. The Internet spreads information faster than any other means of human communication.
resourceful- When doing permission marketing, businesses must present useful and relevant content. One of the best ways to do this is to be resourceful: that is, provide the audience with helpful information.
credible- Social media is a powerful way for an organization to earn its audience’s trust by being credible. There are two sides to credibility. The first is building a reputation for knowledge and expertise in the field, and the second is building a brand’s trustworthiness. Knowledge-based credibility is often referred to as demonstrating thought leadership; by showcasing original thoughts and ideas related to the product or the industry in general
I think Apple is both authentic and credible. The company policy believes in bringing innovative products to the consumers time and again and it shows in their sales trajectory over the years. The authenticity it brings through different features in their products are world renowned and famously copied by other brands. From their product launch to their marketing campaigns, they truly make their products embodied in authenticity.
It also shows that it has adequate knowledge about the technological advances in the field of computers and smartphones and thus, always work towards getting a step ahead of the rest of the companies to bring something new and unique with every release of their product. This also helps them in gaining a customer base in a very competitive industry which is loyal to its brand and their products.
Give an example of a firm that you believe showcases two or more of these principles. (Participat...
This part of the Uber continuing case focuses on Chapter 14 and covers principles related to power, influence, and leadership. This continuing case's real-world application of management knowledge and skills is designed to help you develop critical thinking ability and realize the practical power of sound managerial skills for solving problems in your job and career. Read the continuing case and respond to the questions that follow. Situational approaches to leadership tell us that effective leadership depends on the situation...