Question

Greg is studying to be a marketer specifically for retail stores. He has studied marketing’s four Ps and was surprised to discover that in retail there are two additional Ps used to deliver the best retail experience to consumers. Which of the following are those two additional marketing P’s? production and proposals presentation and personnel pacing and poise

Answer 1

Answer :- Presentation and personnel.

Along with the other P's such as product, price, promotion and place, presentation and personnel are also important for retail experience. In case of Presentation, the appearance of the retail store and it's presentation of the products which are to be sold, is very important to drag the attention of the customers. Besides, right presentation helps a customer to interact with the products. All the right atmosphere can create a mood for the customers to the purchasing decision.

On the other hand, Personnel plays a big role in the retail. Retail employees can actually make a customer's purchasing experience more effective and pleasant with their skills. Besides, they are considered as the brand of the retail shops. Retail personnel when approach the customers, can impact them a lot sometimes so that the purchasing decision can get impact more with personnel than that of the products.

Hope this helps :)