Question

Given the following data from a recent Comparative Competitive Efforts page in the CIR: 

INTERNET SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Retail Price ($ per pair)	$83.50	$76.28	+9.5%
Search Engine Advertising ($000s)	6,250	6,225	+0.4%
Free Shipping	No	None	Same
S/Q Rating	8.6	6.3	+36.5%
Model Availability	499	300	+66.5%
Brand Advertising	16,500	14,350	+15.0%
Celebrity Appeal	140	111	+26.1%
Brand Reputation	87	76	+14.5%
Online Orders (000s)	709	538	+31.8%
Pairs Sold (000s)	709	538	+31.8%
Market Share (%)	13.2%	10.0%	13.2%

Based on the above data for your company, which of the following statements is false? 

• Your company had a competitive advantage on each one of the eight competitive factors affecting Internet sales and market share. 

• Your company's two biggest competitive advantages in the Internet Segment related to S/Q rating and model availability. 

• Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.2% market share.

• Your company's branded sales volume and market share in the internet segment was positively impacted by your company's brand reputation.

• Your company had a tiny competitive advantage in search engine advertising.

Given the following Year 12 balance sheet data for a footwear company: 

Based on the above figures and the definition of the debt-assets ratio presented in the Help section for p. 5 of the Footwear Industry Report, the company's debt-assets ratio (rounded to 2 decimal places) is 

• 0.45

• 0.44 

• 0.40 

• 0.42 

• 0.47

Answer 1

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