Question

Anaiycing the correlation matrix below, what is the most viable (strongest) market base on their sat's arirvirr a INCOME EUCATION SATISe 1.000 N/A 425 286 286 145 525 243 n Correlation 413 1.000 N/A 420 185 415 415 425 INCOME Pearson 180 185 216 Sig. (2-tailed) 420 DUCATION Pearson 145 1.000 008 .177 003 N/A 867 g. (2-tailed) 410 SATIS Pearson 525 216 1.000 201 ation Sig. (2-tailed 867 N/A 427 411 427 likely to purchase 243 200 1.000 n Correlation N/A 439 425 420 429 427 the younger consumers the older consumers Need more data.

Answer 1

Answer:-

As the Income is negatively correlated with satisfaction.

Income = negatively correlated (satisfaction)

The age is positively correlated with satisfaction.

age = positively correlated ( satisfaction).

So,the answer is Older Consumers.

Option 'b' is the correct answer.