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Explain how CMA CGM management may evaluate the effect of its acquisition of CEVA on its business performance, i.e. what data will be used and how they will be analysed. Illustrate your answer using a...

Explain how CMA CGM management may evaluate the effect of its acquisition of CEVA on its business performance, i.e. what data will be used and how they will be analysed. Illustrate your answer using an ex-post analysis of a similar case/company.

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