Question

explain the role of integrated communications in business, at present and how it can be used to maximize product penetration in the market.

Answer 1

Integrated communications like usage of multidivisional marketing medium viz. Radio, Out of Home Media, Digital marketing, Social media, Word of Mouth, TV,etc. Have given Organisation with full coverage and reach and top of mind recall for consumers and better probability to buy.

This enables firms to establish multiple levels of advertising slots in various locations and connect with consumers in the go in the remotest of location where advertising is impossible. This helps them gain referrals and positioning of products with word of mouth and hence enables them to penetrate untapped territories.