Question

1. Explain how Teradata was used to manage data that was integrated into the business for McCain Foods.

2. What was the competitive advantage of using Teradata?

3. Research one other company such as IBM, Oracle, SAP.

4. Describe an industry you think their Business Intelligence product would support.

Answer 1

1. Teradata was used to manage data that was integrated into the business for McCain Foods by using data management solutions that increased the effectiveness of supply chain operations. It implemented OEE program to measure the effectiveness of equipments and finding reasons for performance gaps and elimination of those reasons. It can measure improvement and can obtain full operational capacity and performance.

2. Teradata was used for competitive advantage by using data management for integration of data across various centers and operational areas. It improved access to data, data quality and decision making for improvements and availing opportunities in the business.

3. Salesforce is another company like IBM, Oracle and SAP which has cloud computing solutions for tracking and maintaining customer information, provide customer services and measuring effectiveness of marketing campaigns. It has different solutions like Salesforce community cloud which increases online collaboration between employees, customers and employees. Salesforce Services cloud helps in offering customer support. Salesforce marketing is used to personalize email marketing, messaging, ad campaigns. Salesforce Analytics cloud is business intelligence platform for providing accurate analysis and information.

4. Banking industry is an industry supported by Business Intelligence product supported by the companies like IBM, Oracle, SAP and Salesforce. The software products, cloud computing platforms made by these companies track the customer information , interactions, effectiveness of marketing campaigns, use automated processes and analytics to measure effectiveness of business functions, give precise and accurate information on industry trends, loan defaults, payments and provide customer support. They are used to manage massive data of customers using various products and services and provide solutions for effective business performance.