McDonald’s, originated in California, USA, 1954, has become one of the most recognized and respected brands in the world. The success achieved includes that they have established more than 30,000 franchising stores in 119 countries, serving more than 47 million people each day, and generating about $15 billions revenues annually. McDonald’s also continuously enhances its brand imagine through different social activities and the sponsorship of special events and sports i.e. as a major sponsor of the world cup since 1994 and the Champions League football in England from 1996 to 2000.(www.McDonalds.com) How can McDonald’s achieve such success? There are many formulating strategies, which we could use for our analysis of their recipe of success such as Porter’s competitive strategies model, which includes differentiation and low-cost leadership; or Miles and Snow’s ‘strategy typology’, which defined prospector, defender, analyzer, and reactor strategy. Obviously, it is extremely important for McDonald’s to choose the most appropriate strategy to be successful. As Miles and Snow defined that “The analyzer tries to maintain a stable business while innovating on the periphery. It seems to lie midway between the prospector and the defender. Some products will be targeted toward stable environment in which an efficiency strategy designed to keep current customers is used. Others will be targeted toward new, more dynamic environment, where growth is possible.” (Richard L.Daft)
Q1. Summarize the given case [follow the steps in summarizing]. Do you really think Global film industry lost their prominence? Why?
Q2. While labeling the given case, what are points do you include in General, Competition, Industry, Strength and weaknesses? Synthesis the given situation and give suitable recommendations to recapture the market.
Q3. “The key to good case analysis is to break down the case facts into a clear, understandable and useful form”. Analyze the given case following the five stages in case analysis.
1.
One of the most popular and respected fast food brand in the world Mc Donald which was established in 1954 in California USA has 30,000 franchise store over 119 countries, serving around 37 million people on daily basis and also generated revenue around 15 billion$. They are involving in numerous social activities such as sponsorship of football world cup in1994 and onwards, champions football league etc.Tye story of their success is based on certain strategies. They analyze their products to keep sustain the dynamic market . Also keep innovative dishes on market to main and grow their market share in yhis competitive era.
No the world film industrydidn't lost its prominence as they have very successful film ìndustry from US, China ,India etc ,collectively earned revenue around billions of dollar. They slso produce genuine movies which increase competition.
McDonald’s, originated in California, USA, 1954, has become one of the most recognized and respected brands in the world. The success achieved includes that they have established more than 30,000 fran...