Question

8. -1 0. An advertising agency has developed Internet and television ads for a particular usiness. Each Internet ad costs $200 per run and each television ad costs $500 per run. The business does not want the su m of Internet and television ads to be run to exceed 51 times. The agency estimates that each viewing of the Internet ad will reach 1000 people and each airing of the television ad will reach 1500 people. If the total amount to be spent on ads is not to exceed $15,000, how many times should each type of ad be run so that the total number of people reached is a maximum? Let x represent number of times Internet ad runs and y represent number of times television ad runs. 8. Identify the constraint on cost of running the ads: 8. C. x ty s 51 D. x+ys 15000 200x +500y S 15000 200x +500y S 1500 9. State the objective function. 9. C P 1500x +1000y D. P-500x +200y A. P 200x +500y B. P = 1000x + 1500y 10. Which of the following corner points from the feasible region identifies the optimum number of times Internet ad runs and of times TV ad runs to maximize number of people reached? 10. C. (51,0) D. (35,16) A. (0,30) B. (45, 12)

Answer 1

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