Homework Answers
Answer of Part a:
Gross Margin Percentage = Gross Margin / Sales *100
Gross Margin Percentage = $40,000,000 / $50,000,000 *100
Gross Margin Percentage = 80%
Answer of Part b:
Net Profit Percentage = Net Profit / Sales *100
Net Profit Percentage = $19,000,000 / $50,000,000 *100
Net Profit Percentage = 38%
Answer of Part c:
Total Expenses = Cost of Goods Sold + Sales Expense + Promotion
Expenses + Marketing Function + Indirect Overhead
Total Expenses = $10,000,000 + $10,000,000 + $4,000,000 +
$1,000,000 + $6,000,000
Total Expenses = $31,000,000
Operating Expenses Percentage = Total Expenses / Net Sales
*100
Operating Expenses Percentage = $31,000,000 / $50,000,000
*100
Operating Expenses Percentage = 62%
Answer of Part d:
Net Marketing Contribution = Net Sales – Cost of Goods Sold –
Marketing Expenses
Net Marketing Contribution = $50,000,000 - $10,000,000 -
$14,000,000
Net Marketing Contribution = $26,000,000
Answer of Part e:
Marketing Return on Sales = Net Marketing Contribution / Sales
*100
Marketing Return on Sales = $26,000,000 / $50,000,000 *100
Marketing Return on Sales = 52%
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