Question

research, the findings of research cannot be treated as conclusive and used to 15. In contrast to recommend a final course of action a. quantitative; qualitative b. observational; qualitative c. qualitative; quantitative d. descriptive; observational e. total; partial research typically should follow 16. Whenever a new marketing research problem is addressed researc appropriate a. qualitative; quantitative b. quantitative; qualitative c. observational; qualitative d. descriptive; observational e. total; partial 17. A disadvantage (or disadvantages) of focus groups include a. tendency to regard findings as conclusive b. difficulty in moderating focus groups c. completely skilled moderators are rare d. coding, analysis, and interpretation are difficult e. all of the above (a-d) are correct

Answer 1

15 A. Quantitative, qualitative

16 A. qualitative; quantitative

17 E. all of the above {a-d} are correct