Question

Please read the passage bellows: Why You Should Try Augmented Reality Ecommerce While most of us were introduced to augmented reality through the:popular Pokémon Go app, augmented reality isn't just for gaming. Over the next few years you'll see it expand into other industries like health care, books, and of course there's augmented reality ecommerce. Visualize Your Purchases A few months ago, my partner and I bought a condo. We used an augmented reality app to help us visualize what our condo would look like furnished. We were able to choose the éxact furniture from Ikea that we wanted to buy. We were able to see what typès of furniture we could fit into the space without it being too cramped. We saw which colours clashed, which allowed us to visualize our home before any big purchases. We played around with our layout a few times until we chose all aspects of our home. Since neither one of us are good at imagining what our home could look like, seeing our actual furniture laid out in our space allowed us to create a home that looked great 8 Enhance the Shopping Experience For many, half the fun of shopping is trying on different looks. That's why Sephora's Virtual Artist app is amazing for online beauty shoppers. You can try out different lip colours, eyelash thickness, eyeshadow and cheek colours. By trying on several shades in one click, you can easily see what colours look good and which look bad. This virtual experience is even better than an in-person experience where you'd have to apply and remove makeup until you've found one you like. Continue

Answer 1

a) Some of the other advantages of using AR e-commerce other than the points mentioned in the above passage are

1. Engaging the customer: The augmented reality e-commerce enables the customers to view and analyze the product online, as they would be viewing directly in the shop. This gives the customer a feel better experience of the product. Almost close to 60% of the online shoppers prefer using augmented reality e-commerce.
2. Customization experience: Most customer would have liked the design of the product, but would prefer a different color on them. This AR e-commerce allows the customers to customize the product according to their liking before making a purchase on it. They could tweak the color and some other minor parts in the products before making a purchase.
3. Increased shopping time: With the AR e-commerce, online shoppers spend more time looking at the products, when compared to the non AR customers. The more time the shopper spends on a particular product, the most likely that he is going to purchase that product. Hence AR e-commerce generally increases the sales of the product.

b) Some of the disadvantages of using AR e-commerce are:

1. Since all the customers private data is available online, there is a possibility of a serious security breach and a theft of personal details. These personal data of the customers could be stored elsewhere and could be put to illegal use by fraudsters.
2. There is a possibility that the real feature could be modified. At times customer may not get to realize the actual end use, a particular product was initially designed to satisfy. Augmented reality tends to shatter the difference between the real and the digital world at times. Over reliance of technology some times masks the real life dangers, and would make the users be less cautious.