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What are the global and local competitive issues a firm seeking to enter a new 2) market must address?
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Answer #1

Global issues:
1. Decide on countries for expansion
2. Need to identify strengths of global players
3. Identifying the target groups
4. Decide on price and quality aspects
5. Maintain unique global standards

Local issues:
1. Need to identify strengths of local players
2. Identifying the local target groups
3. Decide on price and quality aspects depending on target group
4. Understand the local tastes, preferences and variations of a good

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